Live on the Edge

The telecommunication company’s new name and tagline—EarthBend, Your Edge in Technology—along with its new logo, truly blends their entire ideology into one solitary image that represents their brand. As its own word and language, the new name is unique and edgy to an extent, like the company’s history and culture. Its logo also depicts their brand: Though the earth’s horizon appears to be a straight line, there is a slight bend in the line that encircles the earth, which describes EarthBend’s services—providing solutions for any need in the world of communications.